The magic of opening my AirPods case
The moment I fell in love with my AirPods wasn't when I put them in. It was when I opened the case near my phone and watched them appear on the screen.
The moment I fell in love with my AirPods came when I opened the case in front of my phone. They magically appeared on my phone too, spinning around in the visual art on the screen while the Bluetooth connection was happening.
I was like, whoa. Leave it to Apple to make an incredible product.
It wasn't the first time they had felt that way. The minute I put them in, they were like magic in my ear. What got me was just the elegant design.
I love my AirPods. They're the best. I love everything about them.
Jeff Tannenbaum, as told to Bonzai in an on-record conversation. Edited and paraphrased for clarity. Personal experiences and commercial results are the interviewees’ accounts, not independently verified findings.
Updated following an interviewee revision request.